In these times when building a more effective sales funnel is everything, when a rising bounce rate can keep you up at night, when being on page 2 can be the final chapter, it can be easy to forget that it is humans you need to win over.
Beneath all the data, the algorithms, the technology, are real people, not one of whom can be reduced to a simple set of data points. Yet you, one amid a sea of rivals, want to win their attention, their hearts and minds, their business.
